Who Owns Good American? Good American Company History

In October 2016, Good American was co-founded by Emma Grede and Khloe Kardashian. Emma Grede, the CEO and Co-Founder, is a serial entrepreneur and strong advocate for diverse and inclusive representation in the fashion industry. Khloe Kardashian, a co-founder, primarily focuses on design and marketing for the brand.

Before Good American, Emma Grede founded ITB, a talent management and entertainment marketing agency. She has also co-founded other successful ventures like SKIMS with Kim Kardashian West and Safely, a plant-powered cleaning brand.

Good American’s vision is to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. The brand is renowned for its commitment to inclusivity, providing a wide range of sizes from 00 to 24 Plus.

Key Takeaways:

• Good American was co-founded by Emma Grede and Khloe Kardashian.
• Emma Grede is the CEO and Co-Founder of Good American.
• The brand’s vision is to empower all women to celebrate their bodies with confidence.
• Good American offers high-quality designs in all sizes, ranging from 00 to 24 Plus.
• Emma Grede is an advocate for diverse and inclusive representation in the fashion industry.

The Journey of Emma Grede

Emma Grede, the CEO and Co-Founder of Good American, has had an impressive journey in the fashion industry. With a solid background in fashion show production and talent management, Emma’s entrepreneurial spirit and drive have propelled her to great success.

Emma’s path to success began when she attended the prestigious London School of Fashion. There, she honed her skills and laid the foundation for a career dedicated to making a mark in the fashion world.

After completing her education, Emma ventured into fashion show production, gaining valuable experience in the industry. This hands-on experience allowed her to develop a keen eye for trends, aesthetics, and what resonates with consumers.

Not content with just production work, Emma decided to take her career to the next level by founding ITB, a talent management and entertainment marketing agency. At ITB, she worked with high-profile clients and brands, building connections and establishing herself as a force to be reckoned with.

The success of ITB caught the attention of the industry, leading to its acquisition by Rogers & Cowan. Emma’s role in the company’s growth and ultimately her exit showcased her exceptional business acumen and ability to navigate the ever-changing fashion landscape.

In addition to her role at Good American, Emma has also made a name for herself as an investor in multiple start-ups. Her entrepreneurial spirit extends beyond her own brand, as she actively seeks opportunities to support and cultivate promising ventures.

Emma’s dedication and hard work have garnered recognition and accolades. She has been named one of WWD’s “Moguls in the Making,” highlighting her influence and impact on the fashion industry. Furthermore, she made history as the first Black female shark on the multi-Emmy Award winning series, “Shark Tank,” showcasing her expertise in business and entrepreneurship.

Beyond her professional accomplishments, Emma is also deeply committed to advocacy work. As the Chairwoman of Fifteen Percent Pledge, she actively supports women’s rights and female empowerment, ensuring equal opportunities for all.

Emma Grede’s journey is a testament to her passion, determination, and unwavering commitment to making a difference. Her influence as a CEO, entrepreneur, and advocate continues to shape the fashion industry and inspire others to follow in her footsteps.

Good American’s Inclusive Approach

When it comes to size-inclusive fashion, Good American is at the forefront of the industry. The brand is committed to inclusivity and offers a wide range of sizes, making fashion accessible to women of all body types. From size 00 to 24 Plus, Good American ensures that every woman can find stylish and well-fitting clothing that celebrates her curves.

One of the ways Good American embraces inclusivity is through their approach to photo shoots. Instead of using models of a single size, the brand features multiple sized e-commerce models, showcasing their clothing on a diverse range of bodies. This inclusive representation allows customers to see how the garments look on different sizes and encourages women to embrace their own unique beauty.

In addition to their range of sizes, Good American goes above and beyond by offering a unique size 15 option. This size was specifically created to accommodate women who fall in-between traditional size ranges, providing a perfect fit for those who often struggle to find jeans that flatter their body shape.

The inclusivity of Good American’s approach has resonated with women from all walks of life. Women appreciate the brand’s commitment to providing high-quality, trendy options for all sizes, allowing them to express their style and feel confident in their own skin.

Manufacturing Process and Global Sourcing

In order to ensure the highest quality for their customers, Good American jeans are manufactured in Los Angeles, USA. This commitment to local manufacturing allows for close supervision of the production process and adherence to strict quality control standards. However, Good American also sources some of its materials from international suppliers to create their exceptional line of denim.

Good American believes in transparency and communicates openly about their global sourcing practices. While the jeans themselves are produced in the United States, the brand sources certain materials from countries like Turkey. This global approach to sourcing allows Good American to access specialized materials and utilize the expertise of international suppliers, ensuring the best possible outcome for their products.

Where to Find Good American

If you’re ready to shop for Good American products, you have several options to choose from. Whether you prefer the convenience of online shopping or enjoy browsing through racks in-store, there are plenty of retailers that carry the brand.

Official Good American Website

You can explore the latest designs and shop directly from the official Good American website. They offer a wide range of sizes and styles, including a sale section where you can find discounted items. The website provides a seamless shopping experience with easy navigation and secure payment options.

Major Retailers

If you prefer trying on clothes before making a purchase, you can visit popular retailers that carry Good American. Some of the prominent names include:

These retailers provide a curated selection of Good American products, making it easier for you to find your perfect fit.

Consignment Shops

If you’re looking for gently used Good American items at discounted prices, consignment shops are a great option. Platforms like Poshmark, ThredUp, and eBay offer a wide range of pre-loved Good American pieces that you can browse and purchase.

Now that you know where to find Good American, it’s time to start shopping and discover the perfect piece to enhance your wardrobe!

Good American’s Impact on the Fashion Industry

Good American has made a significant impact in the fashion industry, revolutionizing size norms and championing size inclusivity. The brand’s success and dedication to offering a wide range of sizes have sparked a transformative shift in the industry, inspiring other fashion brands to follow suit.

With Emma Grede and Khloe Kardashian at the helm, Good American has become a trailblazer in the movement towards size inclusivity. Their commitment to celebrating diverse body types has shattered long-standing beauty standards and empowered women of all sizes to embrace their bodies with confidence.

By creating fashionable designs that cater to a broad range of sizes, Good American has challenged the notion that fashion should be exclusive to certain body types. The brand’s vision has resonated with consumers, who are seeking stylish options that reflect and embrace their individuality.

Not only has Good American provided an extensive size range, but they have also prioritized representation and diversity in their marketing campaigns. The brand has featured models of various sizes in their advertising and e-commerce, showcasing the beauty and confidence that exists in every body shape.

As the fashion industry continues to evolve, Good American remains at the forefront, leading the charge for size inclusivity. Through their impactful presence and commitment to change, Good American has paved the way for a more inclusive, body-positive fashion landscape.

Emma Grede’s Philanthropic Work

Emma Grede, in addition to her success as a fashion entrepreneur, is actively involved in philanthropic endeavors. She is committed to creating positive change and empowering marginalized communities through her involvement in various organizations.

Women for Women International

One of the organizations that Emma Grede is deeply passionate about is Women for Women International. As an active trustee and board member, she supports the organization’s mission to empower women in countries affected by conflict. Women for Women International provides women with the necessary resources, education, and skills training to help them rebuild their lives and create sustainable change within their communities.

Baby2Baby

Emma is also involved with Baby2Baby, a nonprofit that focuses on providing essential items to children in need. As a board member, she plays a crucial role in ensuring that children have access to basic necessities and a safe environment to thrive.

Fifteen Percent Pledge

In her dedication to fostering diversity and representation, Emma serves as the chairwoman of the Fifteen Percent Pledge. This organization advocates for increased representation of Black-owned brands in businesses, helping to create a more inclusive and equitable retail landscape.

Through her active involvement in these organizations, Emma Grede continues to use her platform to make a positive impact on the lives of others and drive meaningful change in society.

Emma Grede’s Personal Life

Emma Grede, the CEO and Co-Founder of Good American, has a fulfilling personal life that complements her dynamic career. Born and raised in London, Emma now resides in Los Angeles, where she has built her empire and made a significant impact in the fashion industry. She is married to Swedish entrepreneur Jens Grede, and together they have four beautiful children.

Emma’s personal life serves as a constant source of inspiration and motivation. Balancing the demands of entrepreneurship and family life can be challenging, but Emma seamlessly incorporates both aspects into her journey. She is an example of a successful woman who thrives in multiple areas of her life, showing that it is possible to achieve great things while nurturing a loving family.

Emma’s dedication to creating positive change in the fashion industry is exemplified not only through her professional accomplishments but also through her role as a loving wife and mother. Her personal experiences undoubtedly contribute to her drive and passion, as she continually strives to empower women and foster inclusivity through her work at Good American.

The Success of Good American Jeans

Good American jeans have become a sensation, capturing the hearts of celebrities and regular customers alike. These iconic jeans have earned their popularity through their exceptional quality and inclusive sizing options that cater to a diverse range of body types. Designed to embrace and flatter curves, Good American jeans prioritize comfort and flexibility, ensuring all-day wearability.

What sets Good American apart is its commitment to creating jeans that fit well and celebrate the beauty of various body shapes. The brand’s dedication to inclusivity has resonated with women everywhere, making Good American a trailblazer in the fashion industry.

Let’s explore the key factors that have contributed to the success of Good American jeans:

Good American jeans have garnered a loyal following, thanks to their exceptional quality, inclusive sizing, and flattering fit. By empowering women to embrace their bodies and feel confident, Good American has become synonymous with style, comfort, and inclusivity.

Next Section: Must-Have Good American Jeans

Must-Have Good American Jeans

Good American offers a range of jeans styles that are perfect for any occasion or personal preference. One popular style is the Good Legs Skinny Jeans, which are known for their flattering fit and stylish details. These jeans feature fading and a raw hem, adding a touch of edginess to any outfit.

If you’re looking for a sleek and defined silhouette, the Good Curve Straight Light Compression Jeans are a must-have. These jeans are designed to enhance and flatter curves, giving you a confident and polished look. The light compression provides a comfortable fit while maintaining a sleek appearance.

For a more casual and relaxed vibe, the Good 90s Jeans are a great choice. These jeans offer a comfortable and laid-back fit, with distressed details for added style. The Good 90s Jeans can be dressed up or down for various occasions, making them a versatile addition to your wardrobe.

Whether you prefer a skinny, straight, or relaxed fit, Good American has the perfect jeans for you. Each style is crafted with precision and attention to detail, ensuring a high-quality and stylish garment. Embrace your body and showcase your personal style with the best Good American jeans.

FAQ

Who owns Good American?

Good American was co-founded by Emma Grede and Khloe Kardashian.

What is the background of Emma Grede?

Emma Grede is the CEO and Co-Founder of Good American. She attended the London School of Fashion and has a background in fashion show production and talent management.

What is Good American’s approach to size inclusivity?

Good American is committed to inclusivity and offers sizes ranging from 00 to 24 Plus. The brand uses multiple sized models for their photo shoots and created the size 15 to accommodate more body types.

Where are Good American jeans manufactured?

Good American jeans are manufactured in Los Angeles.

Does Good American source materials from other countries?

Yes, while the jeans are still constructed in the United States, some of the materials are sourced from other countries, such as Turkey. The brand transparently communicates this shift in the manufacturing process.

Where can I buy Good American products?

Good American products can be found on the official Good American website and at various retailers, including Nordstrom, Bloomingdale’s, Saks Fifth Avenue, and more. They are also available on consignment shops like Poshmark and ThredUp.

What impact has Good American had on the fashion industry?

Good American has challenged size norms and promoted size inclusivity in the fashion industry. Their success has inspired other brands to become more inclusive.

What philanthropic work is Emma Grede involved in?

Emma Grede is actively involved in organizations like Women for Women International, Baby2Baby, and the Fifteen Percent Pledge.

What is Emma Grede’s personal life like?

Emma Grede was born and raised in London and currently resides in Los Angeles. She is married to Swedish entrepreneur Jens Grede and they have four children together.

Why are Good American jeans popular?

Good American jeans are popular for their high-quality construction and inclusive sizes that cater to different body types. They are designed to hug and flatter curves while providing comfort and flexibility.

What are some must-have Good American jeans styles?

Some popular Good American jeans styles include the Good Legs Skinny Jeans, the Good Curve Straight Light Compression Jeans, and the Good 90s Jeans. Each style offers a unique aesthetic for different occasions.

ncG1vNJzZmiykZi3sLTNrKanZpOkunDDx6hkqK%2BeqHqou86dZJqllae2pK3NaA%3D%3D